UX, PRODUCT LEADERSHIP, RAPID DESIGN

Provider Search & Match

We conduct a generative, "future of" candidate search project to augment a healthcare staffing firm's ability to search their provider database and match them to jobs that are best-fit based on provider needs and skillsets.

JULY 2017 - MAY 2018

 Design Challenge

Lead a set of generative design sprints in order to conceptualize new-to-world designs.

Manage a large group of stakeholders (8) from varying departments within a large healthcare organization to drive consensus around approach and definitions of success.

Turn conceptual designs into a product roadmap that can be executed against in a one month timeframe.

Develop and present the business case for investment.

Role

Planning & Synthesis

UX

Generative & Evaluative Testing

Project Management

Client Management

Manage Junior Visual Designers

Architect Product Roadmap

Develop Investment Case

PROJECT PLANNING & CLIENT KICK-OFF

Short-term and long-term goal setting with stakeholders (VP's and above) related to desired KPIs.  Above: onsite client kick-off meeting describing the project approach, duration, goals, and deliverables.

PROJECT MANAGEMENT

Schedule and led weekly calls with clients, providing updates on deliverables and highlighting key insights from generative research activities.

GENERATIVE RESEARCH PLANNING

Discussion guide creation for contextual inquiry and participatory activities to understand end-user desires around provider candidate search.

GENERATIVE RESEARCH EXECUTION

Execution of contextual inquiries and participatory activities, leading to synthesis of core needs and workflows for recruiters.

SKETCHING & IDEATION

Gathered relevant interaction design patterns across current market leaders in scheduling, recruitment pipeline management, templates, and more to support ideation.

INSPIRATION GATHERING

Reviewed and leveraged best practice interaction paradigms based on desired goal workflows.

SKETCHING & IDEATION

Created low fidelity sketches that could be critiqued by the internal design time to evolve them prior to testing with stakeholders.

2x2 PRIORITIZATION

Initial conceptual walkthroughs with clients based on combinations of improved sketches and goal narratives.

WIREFRAME MANAGEMENT

Outline 13 core goal workflows and sketches for a junior designer, who in turn executed on wireframes for the team and translated to Invision for prototype testing.

CONTEXTUAL PROTOTYPING

Led wireframe prototype test planning and execution with the end users, as well as synthesis of feedback to be carried forward into updates in higher fidelity designs.

MEDIUM FIDELITY DESIGNS

Collaborated with a junior designer to evolve designs into higher fidelity concepts based on testing and synthesis.

ROI ESTIMATION / INVESTMENT CASE

Collaborated with design director and development to build the good-better-best investment case based on the value of problems-to-be-solved. 

PRODUCT ROADMAP GENERATION

Through collaboration with development and T-shirt sizing of prioritization of core business needs, we presented a roadmap visual to aid client comprehension.

Outcomes

16+

GENERATIVE AND EVALUATIVE INTERVIEWS CONDUCTED

145

SCREENS DESIGNED SUPPORTING 13 GOAL FLOWS

120

DAY PRODUCT DEVELOPMENT PLAN